Transmedia Evaluation

The evaluation strategy for the MIXER application is in two distinct strands. The first is a longitudinal study which focuses on the learning outcomes of the MIXER application, the second is a one day intervention called Show Time which focuses on the evaluation of the more ‘difficult to evaluate’ aspects of the projects R&D themes. These involve an element of Transmedia Evaluation.

Transmedia Evaluation is an approach designed to remove this unnecessary evaluation encumbrance from the participant, whilst still gaining quality evaluation results and findings. With Transmedia Evaluation the user’s role and activities remain intact and consistent with their interaction reality, whether the user be player, social networker or commentator.

For further information on the Transmedia Evaluation approach please visit: